“Star of the Year” Guest Relations Award goes to Shirley of Pointes North

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Guest Relations “Star of the Year” Awarded to Shirley Allison of Pointes North Beachfront Resort Hotel

Brad Van Dommelen, President/CEO Traverse City Tourism visits Pointes North Beachfront Resort to congratulate Ms. Shirley Allison on receiving the prestigious Guest Relations Star of the Year award from the Michigan Lodging and Tourism Association. She was presented the award this past Monday, March 10th at the Governors’ Conference.

The Guest Relations Star of the Year award is given for programs that develop a climate conductive to new or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations, or effectively solve guest complaints.
Governor’s Conference announcement: “Shirley treats her guests just as the finest concierges would and her guests deluge her with personal notes and emails and thank her for the wonderful memories she helps to create. She’s an outstanding ambassador for Pointes North, our destination and all of Pure Michigan.”

“Upon receiving the entry information for the “Stars of the Industry Awards” there was no hesitation for us in deciding who amongst our staff we most wanted to recognize as the star that she is. Ms. Shirley Allison has spent the past 11 years at the Pointes North Beachfront Resort proving on a daily basis that she is a Star of our hotel,” Said Dustin Karpovich, of Pointes North Beachfront Resort Hotel.
Shirley was in competition with many candidates from properties much larger than Pointes North and located in large metropolitan areas.


Award Presented by MLTA
(Michigan Lodging and Tourism Association)

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